The e-commerce industry is booming at an unprecedented rate. Successful small businesses hire the best website designers and leverage organic marketing to boost their website conversion rate.
Online visitors may be unable to convert during their first visit to your website. in addition to that, navigation links on landing pages can be distracting and have a negative impact on your conversion rate. This can be due to different reasons. Providing an excellent UX, clear message and bold CTA can motivate them to visit again. Here are effective ways to increase the conversion rate of your website.
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Website security
Customers are careful when making online transactions as they don’t want to fall victim. They often try to avoid certain risks. You don’t need to run an e-commerce store before installing an SSL certificate. This simple step can make them feel safe each time they visit your website.
For a cloud-based software provider, security is an important part of conversion and as well as for providing a good service to its clients. For example, cloud-based manufacturing ERP system provider MRPeasy uses SSL encryption and recommends to its clients to limit access by IP address and use Two-Factor Authentication to increase security.
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Intuitive web design
Get to know what your target audience craves for in terms of website design. You can take an objective look at your competitors’ sites and find out what they are doing differently.
Simple designs work best for most businesses. However, your site may still require some bells and whistles after considering various factors. Navigation links on landing pages can be distracting and have a negative impact on your conversion rate.
The bottom line is to get rid of all distracting elements immediately you notice them.
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Simple forms
The attention span of consumers is getting shorter. This is the reason why they will abandon a site that fails to load within a few seconds. The best thing is to make it easy to fill your forms and eliminate irrelevant form fields.
You can experiment with different form styles and stick to the one with the capacity to capture lead generation and qualification.
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Videos
Video marketing remains one of the surest ways to grab customers’ attention. It can help you reach more customers and generate leads. The video content are usually in the form of interviews, product reviews, company culture, and live video.
In addition, you can convert existing content to a video and link back to it. It’s common for site owners to share a snippet of long-form content via video to improve their conversion rate.
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Social proof
Social proof is a must for every e-commerce store that wants to be relevant. In fact, it’s a yardstick to determine the authenticity of brands. Customers will likely buy from you after reading reviews instead of outright promotional messages.
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Smooth checkout process
A significant percentage of potential customers will reach the checkout page because they are ready to make a purchase. The important thing is to make the process as convenient as possible for both new and loyal customers.
Consider enabling one-click purchasing for existing customers. Other steps you can take to boost conversion rates include offering free shipping and discount codes.
It’s advisable to place CTA buttons in strategic places. Many customers may want to make a purchasing decision without scrolling down the landing page. Test your CTA buttons to know the ones with the highest level of engagement.
Be clear about the actions you want them to take to avoid any confusion and lower bounce rate.
Conversion can involve sharing or downloading content, leaving comments on your site, and making a purchase. It’s possible to achieve conversion rate optimization (CRO) on customer touchpoints. Take advantage of digital tools to measure your conversion rate and fix any issue.
