It’s hard to keep up with all the available social media networks. All these networks have more features than one can count, including metrics, analytics, and more. One particular network that has taken the world by storm is Instagram.
With roughly 1.628 billion registered users around the world as of April 2023, Instagram is a great platform to reach out to potential customers and increase your brand awareness. With its unique features, you can create engaging content that will help you boost your reach. Instagram reach is the total number of unique visitors who have viewed your posts. The reach can also be calculated in many different ways; you can track the reach for a specific post, an entire page, or even a whole campaign.
However, for many people, increasing their Instagram reach can feel like a daunting task. With a countless number of businesses flocking to the platform to promote their products and services, you may wonder how to stand out from the crowd and attract more attention to your brand.
It can be difficult to know what strategies to use and how to get more followers on the platform. Fortunately, there are some tips and tricks that can help you get more views on your Instagram content and grow your account.
Build a Strong Content Strategy
Growing your reach on Instagram is essential for any business or individual looking to build an audience and increase engagement. A strong content strategy is key to achieving this goal.
Posting random content on Instagram can be detrimental to your brand and reputation. Not only will it not help you build a strong presence or draw people to your page, but it could also damage the trust of your followers and even put them off interacting with you.
Good content on Instagram is visual, engaging, and relevant to the audience. It should be creative and unique while also being informative and entertaining. It should also be well-crafted and optimized for the platform’s algorithms.
When it comes to creating different types of content, you can get some inspiration by looking at what other successful businesses do. For instance, you can view their Stories and save them with PathSocial’s tool for viewing IG stories anonymously to analyze and use them as motivation to create engaging Stories for your brand.
So you must do your best to create content and experiment with different types of posts that encourage interaction, which can also include user-generated content and other curated resources.
Use Hashtags to Your Advantage
Hashtags can help you get your content seen by people who are not part of your audience but may be interested in your products or services.
Prioritize quality over quantity when it comes to your strategy. Instagram allows you to use up to 30 hashtags for each post and 10 hashtags for each Story. However, cramming hashtags into your posts without any thought is not a good idea. Focus on finding relevant hashtags for your brand that will generate high levels of engagement.
There are some handy tools to make hashtag research easier. For instance, you can use hashtag analytics tools to provide you with the data needed to find the most engaging keywords and then track their effectiveness as you use them.
Get Creative With Instagram Reels
Instagram Reels are an exciting and creative new way to reach a larger audience, get your message across quickly and effectively, and increase your brand’s visibility. Reels are the most popular format on Instagram. Users spend around 20% of their time viewing Reels. That’s why this is the one thing you should do to grow your Instagram account and increase your reach if you have only a limited amount of time.
With Instagram Reels, you can create 15, 30, or 60-second videos that are easy to watch, shareable, and engaging. You can also add music, filters, and effects to make your content even more eye-catching.
Encourage Participation With Giveaways and Contests
Hosting contests and giveaways is another way to expand your brand’s reach on Instagram. Contests that encourage engagement can tell the algorithm your post is worthy of being shared while also increasing your reach through good old word-of-mouth.
Instagram contests and giveaways are the most effective way to get people to interact with your brand on the platform by tying entries to specific actions. This is especially true for those actions that will increase the visibility of your brand. You can achieve this by asking your audience to like your page, comment with a friend, or share the contest on their Story.
Final Thoughts
Instagram reach is a metric that you shouldn’t ignore. This metric helps you determine how many people view your content and how successful your campaigns are. By applying these hacks to your strategy, you’ll be able to produce engaging content, better understand your audience, and utilize the platform’s unique features to grow your reach.
