David Natroshvili has transformed SPRIBE from a Georgian startup into a global entertainment powerhouse through strategic partnerships and carefully tailored regional expansion approaches.
Under his leadership, the company has achieved remarkable growth across diverse international markets, culminating in landmark partnerships with UFC and WWE that signal SPRIBE’s emergence as a major player in global entertainment.
From SPRIBE’s international headquarters in Warsaw, Poland, Natroshvili has orchestrated expansion strategies that demonstrate a sophisticated understanding of regional market dynamics and cultural preferences.
The company now serves over 55 million users globally, with Aviator processing more than $14 billion in monthly platform engagement across more than 5,000 worldwide operators.
Strategic Partnerships Define Global Ambitions
SPRIBE’s recent multiyear sponsorship deals with UFC and WWE represent more than marketing agreements—they embody Natroshvili’s vision for how interactive entertainment can enhance traditional sports and entertainment experiences.
These partnerships position SPRIBE alongside global entertainment giants while providing unprecedented visibility for the Aviator brand.
Under the new agreement with UFC, the Aviator logo will become a recurring fixture on the iconic Octagon canvas at every UFC event worldwide, amplified further by social media activations and premium hospitality tickets.
In parallel, SPRIBE’s WWE partnership will see the Aviator brand prominently featured at select high-profile events, creating synergies between interactive gaming and sports entertainment that appeal to overlapping audiences.
“Much like UFC and WWE, Aviator is a pioneer in its own industry, reshaping the iGaming landscape with innovative, immersive, and engaging consumer experiences,” said Nicholas Smith, Vice President of Global Partnerships for TKO.
“Together, UFC and WWE provide brands with access to one of the most formidable marketing portfolios in sports, and we’re looking forward to working with SPRIBE to design custom integrations within our content.”
These partnerships reflect David Natroshvili’s understanding that modern entertainment success requires authentic alignment between brands and audiences. His approach to partnership development prioritizes long-term relationship building over short-term promotional opportunities, creating sustainable value for all stakeholders.
Regional Market Mastery and Cultural Adaptation
Natroshvili’s global expansion strategy demonstrates exceptional understanding of how local preferences and cultural contexts influence user behavior across different markets. Rather than applying universal approaches, SPRIBE tailors its strategies to regional characteristics while maintaining consistent core experiences.
“Each region requires a tailored approach,” Natroshvili explains. “Europe continued to be a cornerstone market for us, but we allocated significant resources to emerging regions. The impressive growth in APAC was a direct result of our strategic focus there.”
The results of this tailored approach have been remarkable. SPRIBE achieved substantial growth across key performance indicators in 2024, with particularly strong player acquisition in the APAC region—a remarkable 555% increase compared to December 2023.
The company saw the strongest improvements in APAC at 25.36% and South America at 16.88%, regions that have experienced rapid growth in online gaming adoption due to increasing internet penetration and regulatory shifts.
Africa has emerged as another significant growth market for SPRIBE, accounting for over 35% of the company’s monthly active users. This success reflects Natroshvili’s commitment to understanding local market dynamics and building authentic relationships with regional partners and operators.
In discussing his approach to emerging markets, Natroshvili emphasizes the importance of sustainable engagement over aggressive user acquisition:
“We listen to our community. Our users are constantly pushing the boundaries of how they use our products. They’re our best source of insight into where entertainment is heading.”
Asia-Pacific: The Strategic Priority Market
The Asia-Pacific region has become central to SPRIBE’s global growth strategy, driven by favorable demographic trends and technological infrastructure developments. Under Natroshvili’s leadership, the company has achieved unprecedented success in this diverse and complex market.
In 2024, the APAC region accounted for 18.70% of Aviator’s new player inflow distribution globally and achieved an astonishing 629.67% year-over-year increase in Monthly Active Users—the highest growth rate worldwide. Retention rates in APAC also improved by an impressive 25.36%, reflecting Aviator’s enduring appeal among players in the region.
“APAC represents a unique opportunity for interactive entertainment companies,” Natroshvili observes. “The region’s rapidly growing digital infrastructure and tech-savvy population create ideal conditions for innovative gaming experiences that prioritize social connection and community engagement.”
India has emerged as the top-performing growth market for SPRIBE in 2024, with an unprecedented surge in player acquisition and engagement driven by partnerships with leading local operators. This success reflects India’s dynamic digital landscape, characterized by increasing smartphone penetration and a young, tech-savvy population.
The company’s success in APAC demonstrates how Natroshvili’s emphasis on fundamental human psychology translates across cultural boundaries.
Despite significant cultural and linguistic diversity across the region, Aviator’s core mechanics—social interaction, real-time decision-making, and community participation—resonate strongly with local preferences.
Emerging Markets Strategy and Sustainable Growth
David Natroshvili has developed a distinctive approach to emerging market expansion that prioritizes long-term relationship building over short-term revenue extraction. This strategy reflects deeper values about digital entertainment’s social responsibility and sustainable business practices.
“The traditional approach to global expansion has been flawed,” Natroshvili explains in his recent analysis of emerging market strategies. “Most companies design for high-income markets and then try to scale down for emerging economies. We’ve flipped that script entirely—we design for emerging markets first.”
This emerging-markets-first approach has yielded remarkable results across multiple regions. SPRIBE partners with local operators who understand regional regulatory frameworks and cultural sensitivities, rather than pursuing direct-to-consumer strategies that might bypass local safeguards.
“Our retention rates in emerging markets are actually higher than in developed ones, but our revenue per user is lower—and that’s intentional,” Natroshvili explains. “We’re building for long-term market development, not short-term extraction.”
This sustainable approach has enabled SPRIBE to build authentic relationships with users and partners across diverse global markets while maintaining consistent brand values and user experience standards.
Africa: Digital Entertainment’s Frontier Market
Africa represents one of SPRIBE’s most significant growth opportunities, with the continent undergoing a digital renaissance driven by mobile-first technologies and increasing connectivity. Natroshvili has positioned SPRIBE to capitalize on these trends while contributing positively to local digital economies.
In 2024, Africa accounted for 19.81% of new player inflow for Aviator, with an impressive 53.93% year-over-year growth in Monthly Active Users. These numbers highlight the region’s enthusiasm for accessible, community-driven gaming experiences that align with local cultural preferences for social interaction and shared experiences.
“Africa is not just a market; it’s a movement,” Natroshvili observes. “Our partnerships with UFC and WWE reflect our commitment to delivering high-energy, culturally resonant entertainment that speaks directly to Africa’s young and connected audiences.”
SPRIBE’s approach to the African market emphasizes responsible gaming practices that align with local cultural and regulatory norms. The company works closely with African partners to create environments where gaming is both enjoyable and sustainable, focusing on community building rather than exploitative monetization strategies.
The success in Africa demonstrates how Natroshvili’s emphasis on social connection and community engagement translates effectively across cultural contexts. Aviator’s multiplayer features and social elements resonate particularly strongly in regions where community participation represents core cultural values.
European Market: Foundation for Global Success
While pursuing aggressive expansion in emerging markets, SPRIBE has maintained strong performance in European markets that provide foundational stability for global operations. The company holds operating licenses across most major markets, including prestigious licenses with the Malta Gaming Authority and UK Gambling Commission.
Europe continues to serve as a cornerstone market for SPRIBE, providing regulatory credibility and operational expertise that supports expansion into other regions. The company’s European success demonstrates how innovative gaming concepts can thrive within established regulatory frameworks when implemented thoughtfully.
David Natroshvili’s approach to European markets emphasizes compliance excellence and community building, creating sustainable competitive advantages through trust and transparency. This foundation has enabled SPRIBE to expand confidently into less regulated markets while maintaining consistent operational standards.
Technology Infrastructure and Global Scalability
SPRIBE’s remarkable global expansion has been enabled by robust technology infrastructure that supports simultaneous users across multiple time zones and regulatory jurisdictions. The company processes over 350,000 bets per minute while maintaining consistent performance and security standards across all markets.
Natroshvili’s emphasis on “technological agnosticism” has proven crucial for global scalability.
“Aviator works equally well on mobile, desktop, or tablet because we prioritize the core experience over platform-specific features,” he explains.
This approach enables consistent user experiences across diverse technology environments and infrastructure capabilities.
The company maintains offices in multiple international locations, including Kyiv, Tallinn, Warsaw, Tbilisi, and the Isle of Man, with over 270 team members driving innovation and regional market development.
This distributed structure reflects Natroshvili’s commitment to local market understanding while maintaining centralized technology and brand standards.
Partnership Development and Strategic Alliances
Beyond the high-profile UFC and WWE partnerships, SPRIBE has developed strategic relationships with industry leaders across multiple sectors. The company has established partnerships with Monster Energy and PRIME Hydration, demonstrating its appeal to brands seeking to connect with engaged, tech-savvy audiences.
These partnerships reflect Natroshvili’s understanding that modern marketing requires authentic alignment between brand values and audience interests. Rather than pursuing traditional sponsorship arrangements, SPRIBE develops integrated partnerships that create genuine value for all participants.
“Our partnerships align with our company identity,” Natroshvili explains. “We look for collaborations that reflect our innovative, dynamic approach while helping us reach new audiences.”
The partnership strategy extends beyond marketing into operational collaborations with technology providers, regulatory bodies, and cultural organizations that support SPRIBE’s mission to create positive impact through digital entertainment.
Future Expansion Opportunities and Market Development
Looking ahead, David Natroshvili has identified several opportunities for continued global expansion while maintaining SPRIBE’s commitment to sustainable growth and positive community impact.
The company plans to launch localized features and campaigns tailored specifically for key growth markets while exploring new regulated jurisdictions.
“The next generation of digital platforms will be built from the ground up for global accessibility, cultural inclusivity, and infrastructure diversity,” Natroshvili predicts. “At SPRIBE, we’re not just capturing emerging markets—we’re learning from them how to build better products for everyone.”
With smartphone penetration projected to reach 76% globally by 2030 and mobile internet subscribers in emerging economies growing at unprecedented rates, Natroshvili’s emerging-market-first approach appears increasingly prescient.
SPRIBE’s global expansion strategy under his leadership demonstrates how technology companies can achieve sustainable international growth while creating positive value for diverse communities worldwide.
The company’s remarkable journey from Georgian startup to global entertainment leader illustrates how visionary leadership, cultural sensitivity, and authentic community building can drive sustainable international success in the digital entertainment industry.
